Developing an effective pricing strategy is essential for winning bids and tenders. Depending on your buyer, they may be looking for the most cost-effective pricing strategy, or be willing to pay a higher price that offers premium quality services and added value. In short, your buyer will...
Even the most experienced and skilled bid writers occasionally make mistakes. When you are under pressure to write bid after bid for countless contracts, it’s easy to cut corners or make a faux pas, which can result in losing the bid. Some mistakes - such as failing...
Bid writing for the creative sector is a different experience from writing bids for other types of service. Whereas traditional bids use minimal formatting, graphics, and design elements to create a sleek and professional response that cuts right to the point, the aim of a creative...
When you are focused on delivering multiple contracts (while perhaps operating with limited resources), spending time and energy on thoroughly planning your future bids can seem like an unnecessary hassle. However, if you don’t plan your bids effectively, they are far less likely to be successful;...
Whether you have extensive experience in bid writing, or are just beginning to learn the discipline, making sure you keep your bid library tidy and structured is a great way to save time and trouble when bidding on future contracts. With an organised and comprehensive bid...
We rely on evidence to prove that any claims being made in an advert, or in a debate, or anywhere else, are fair and true. In business, the same principle applies to your bid for work - you should include strong evidence that proves your company...
The structure and presentation of your bid proposal is essential for ensuring that you hit the most important criteria, meet the expectations of the client, and give your business the best chance of success. An effective structure will help to keep your bid proposal focused, coherent,...
Writing a good executive summary is a crucial part of winning the job you’re bidding on. A well-written executive summary will clarify questions that your reader may have, identify the requirements of the bid and how your company can meet them, and give an overview of...
If you’re looking to create a persuasive bid, it needs to be engaging and inspiring for your reader - because if it isn’t, you run the risk of them swiftly putting it down and moving on to the next candidate. To better engage your audience, you...
Working to limits and constraints can be a challenge — especially when trying to write a persuasive bid. But there are also many benefits that you may not realise at first. For example, word counts, page limits, and other constrictions help writers to focus only on...
