17 Feb 5 Key Professionals To Hire In 2022
Business owners and entrepreneurs are often known for their independence and single-mindedness, but the ones who thrive also know the value of having a good team around them.
At a time of year when many are overhauling their approach, there has never been a better opportunity to rethink your business — and your team.
One of the best ways to do this is by hiring specialist professionals who can help you take your business to the next level. Whether you are a sole trader, running a small business, or managing a large and growing enterprise, adding experts in key areas can significantly help your growth.
Why Hire A Professional?
Professionals have knowledge and expertise that may be difficult (or at least, very time-consuming) to acquire on your own. They often have a wealth of professional insight and a raft of specialist qualifications that allow them to offer informed and expert advice.
These professionals can help you to make your processes more efficient and effective, often freeing you up to spend more time on other aspects of your business.
Where To Start
When adding new professionals to your existing team, many people start by considering which area of their business is struggling the most. While this is understandable — and not a bad strategy — it can be equally powerful to consider which are the most important areas of your business and start there instead.
These most important areas may be the ones that are the most responsible for your growth and revenue, for example. And even if they are currently performing well, it is nonetheless vital to ensure that they are receiving the support they need to perform optimally.
With these concerns in mind, a new hire may, for example, be able to add more support and energy to these key areas.
List all the different aspects of your business in order of importance – as well as noting their areas of strength and weakness – and use this information to decide which type of expert to consult.
The Key Professionals
While the most important roles to fill may be unique to your specific industry, the five professional positions below have become crucial to many businesses in recent years.
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Bid Writers
A professional bid writer crafts persuasive and effective bids during the tendering process to win your business more work.
They are able to go through an application in detail and select the most pertinent information to include, thereby dramatically increasing your chances of success. The most successful bid writers will have won their clients tens of thousands (perhaps even hundreds of thousands) of pounds in additional work.
Most bid writers can also identify the best opportunities for you to bid on, so that you do not waste time and energy by applying for opportunities that are unsuitable for your business.
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Social Media Experts
No longer just a way of staying in touch, social media is now recognised as a powerful business tool in its own right. But with a wealth of new features, platforms, and engagement strategies appearing regularly, many businesses find it hard to keep up.
This has driven a surge in demand for social media experts. These professionals will often handle the entire social media presence of a business, including creating content, driving engagement, and building a following. This can be key to growing your brand and attracting new clients.
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SEO (Search Engine Optimisation) Professionals
The position your business ranks in Google and other search engines depends on how well optimised it is for these search engines. This optimisation process includes making your webpages, blog posts, and other online resources easy to find and relevant to the searcher.
The process can be technical, but it’s crucial to get it right when aiming to stand out online. This is why many businesses now hire dedicated Search Engine Optimisation professionals to ensure that they are highly visible, easy to find, and ahead of their competition.
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Compliance Officers
The rules and regulations in business — both at home and abroad — are always changing. It can be hard to keep up, but the cost of losing track can be fines, legal fees, and even being stopped from operating.
Compliance Officers help to ensure that you and your business are always adhering to crucial regulations — such as data protection, safety protocols, and more. This helps you to avoid costly and complex mistakes.
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Mental Health Professionals
In recent years, an increased emphasis has been placed on health and wellbeing in the workplace, and this also extends to mental health and wellness. Many businesses now invest in mental health practitioners for the workplace, and in training for existing personnel in areas such as mental health first aid.
